Old World Bakery-Café Launches Into Next Frontier With New Media Applications 

Houston, TX (March 15, 2010) –Kolache Factory announced the launch of two new media applications today: an original application exclusive to iPhone users, as well as an online ordering platform.

Kolache Factory developed the iPhone application in an effort to personalize its customers’ experience and further engage them with the convenience brand. The application is already fully functional and allows users to locate their nearest location and then download the entire Kolache Factory menu. In addition, iPhone users may access special offers and coupons, news and upcoming events and are also introduced to the “Kolache of the Month”, where they may read about its ingredients.

Dawn Nielsen, Vice President of Kolache Factory, explained, “To stay ahead of our competition and to bring further convenience and value to our customers, we developed an iPhone application. Outside of the application, customers also have the ability to order online. Customers can pre-order and have their items delivered to them or made ready for pick up. Our patrons are pressed for time and will appreciate the convenience of being able to order online anytime. By the time the customer comes in, their order will be ready."

Kolache Factory features homemade pastries filled with a variety of the finest ingredients, such as meats, cheeses and fruits. All of the kolaches are baked fresh daily in the bakery-café. Kolache Factory is receiving local and national attention for its concept and product, and for the third year in a row, Kolache Factory was named as one of Houston’s Fast 100 growing companies by the Houston Business Journal.

The freshly baked kolaches served at Kolache Factory are a modern variation of the pastry roll that originated in Eastern Europe centuries ago. In today’s fast-paced society, with everyone on the go, kolaches are the ideal choice for a nutritious meal. In addition to serving various types of kolaches, customers can also enjoy gourmet coffees and a variety of traditional pastries such as cinnamon rolls, croissants, strudel niks and other delicious treats.

Kolaches are perfect to eat anytime throughout the day, from breakfast to lunch to an afternoon snack. Stores are open Monday through Saturday, from 6:00am – 2:00pm, and on Sundays from 7:00am – 2:00pm. And because kolaches are self-contained and truly neat to eat, they can be conveniently consumed anywhere – from the car to the office to the baseball field.

Kolache Factory was founded in Houston in 1982, is privately owned and operated, and ships its products nationwide. There are currently 19 company-owned and now thirteen franchise stores in the Houston, TX area, one franchise store in Denver, CO; St. Louis, MO; Overland Park, KS; and two in Austin, TX. The corporate office also owns one location in Indianapolis, IN and in Beaumont, TX. Other franchise stores will soon be opening in various cities around the country. For additional information, visit www.kolachefactory.com.