New Locations Open In Spite of Challenging Economic Conditions

Houston, TX (February 10, 2009) – Kolache Factory announced the opening of four new locations in the Houston region. The new bakery-cafés are located at: 10880 Louetta Road in Northwest Houston, 7811 S. Main Street near the Medical Center, 10519 S. Post Oak in Southwest Houston, 9821 Broadway Street in Pearland. The stores are the newest of the company’s 37 nationwide locations. The new locations feature innovative ways to meet customers’ needs for fresh products and quick service with ample seating area, and some locations include convenient drive-thru service.

Kolache Factory president, John Banks states, “The challenging economic conditions and increased competition have not deterred us from continuing our focused growth strategy to meet the demands of our loyal customers. We attribute our growth and aggressive expansion to our unwavering commitment to providing the highest quality and freshest product.”

This food innovator recognizes the demand for its product, which feature homemade pastries filled with a variety of the finest ingredients, such as meats, cheeses and fruits. All of the kolaches are baked fresh daily in each bakery-café.

Kolache Factory is receiving local and national attention for its concept and product, and was recently named one of the top 50 food service bakeries in the United States by Modern Baking magazine. In addition, Franchise Times magazine listed Kolache Factory as one of the top 20 bakery-cafés to watch. For a second year in a row, Kolache Factory was named as one of Houston’s Fast 100 growing companies by the Houston Business Journal.

The freshly baked kolaches served at Kolache Factory are a modern variation of the pastry roll that originated in Eastern Europe centuries ago. Kolache Factory’s logo is representative of the homemade quality and craftsmanship that makes its product so unique.

Kolaches are perfect to eat anytime throughout the day, from breakfast to lunch to an afternoon snack. And because they're self-contained and truly neat to eat, they can be conveniently consumed anywhere – from the car to the office to the baseball field. In today’s fast-paced society, kolaches are the ideal choice for a nutritious meal. In addition to serving various types of kolaches, customers can also enjoy gourmet coffees and a variety of traditional pastries such as cinnamon rolls, croissants, strudel niks and other delicious treats.

Kolache Factory was founded in Houston in 1982, is privately owned and operated, and ships its products nationwide. There are currently 19 company-owned and eleven franchise stores in the Houston, TX area, one franchise store in Denver, CO; St. Louis, MO; Overland Park, KS; Beaumont, TX and two in Austin, TX. The corporate office also owns one location in the Indianapolis, IN market. Other franchise stores will soon be opening in various cities around the country. For additional information, visit www.kolachefactory.com.